The key word being interactive.

What is meant by online advertising? A campaign banner? Shares of web marketing? Or placement in search engines? The distinction between these various uses, is often pursued as technicalities that many have neither the time or will to pursue. But, by making it simpler, the results are often ineffective and can lead to a complete failure.

There are numerous reasons for this, that are mostly overseen:

Firstly, any investment made on the web for marketing purposes should aim to win the trust of the target. If your advertisement or your site were not built with this guideline the chances of having a return on investment would be very unlikely.

It is often believed by entrepreneurs that internet surfers are not attentive, and quite frankly, not quite smart. But more than ever before, we know that this is not true. Certain people visit certain sites, and therefore ads need to be structured and places around these targets. More than ever, the expectations of what internet can offer and flying sky high!

So how can you put into place an effective internet ad?

Before you think of online advertising is necessary to verify the validity of your site. Beware though, it is not enough that you like it or that you have received compliments on it: you must check if it pleases those who want to obtain something. This can be done by testing and analyzing the access log.

There is also a more rudimentary way.

If you have a thousand visitors today, and none to a few behave the way you would have hoped, then you can guess things will most likely be unfathomed by adding ads. There is software today, that with a simple click can inform you on the effectiveness of the ad, what kind of people are looking into it, the keywords that led to it…

The effectiveness of a site is determined by its ability to meet the needs of
those who consult it. So what information is looked for by potential customers in your site? Do you have all the information needed? Are they delivered in the right way, inciting your customers to pursue contact with you?

It has become quite obvious in the past couple of years that internet has its own language. Especially since it has become an interactive portal, where everyone can have their word to say, or to type. The way we communicate via it, is completely different than via word of mouth, therefore the style, the tone of the ad must be completely different.

The key word being “interactive”.

It is important to not only keep to notion in mind, but to encourage it because this is what surfers are looking for. If one buys a product through the net rather than going to the store, it is because it offers simplicity and comfort. Without leaving your house you can ask questions on the product, see images… Know if this is in fact what you really want. These criterias are avidly important while inserting ads on the net. One who can meet these criterias already has a step ahead on many entrepreneurs.

We believe the biggest advantage though, is the low cost in comparison to the ample spectrum of people it can affect. If done right, a simple email with an ad can be sent to thousands of people, and be very productive. All this for no costs!

If one knows how to do it right, it is one of the most productive advertisements. An example of that is simply by typing keywords into Google or MSN. The companies that appear on the top of the search list are there every day of the year, every minute, all over the world.