Types of Online Ads

After posting some tips for you about improving advertisements on the internet, we now go on in presenting the most common types of ads. The difficulty in attracting the target’s mind in order to convince to buy products, services or offers from the internet increases from day to day. So the different types of online ads have been invented through the years in order to attract users and to catch the users attention to make them becoming customers.

Banner Ads:
This type is the first kind of advertising that was done on the internet. A banner is used to highlight the product (service, offer) or just to create attention. By one click users arrive on the desired website where they can find the appropriate information about what they are searching for.

Floating Ads
It is the kind of ad that appears on the screen "floating" after opening the webpage, for 30 sec.
During the time they are on the screen they hide what the viewer tries to read, and they also block the mouse sometime, so it is needed a refresh to make appear the ad again. Basically it is an irritating ad. But they are popular because:

• They grab the viewer’s attention;
• They can occupy all the screen;
• They content audio/video, animations
• They have a high click rate.

Interstitial Ads
They are an advertising form that appears between web pages that the user requests. They are preferred for the ads that contain large graphics, streaming media or applets, because of the interstitials that are loaded in the background.

Unicast Ads
They can be as powerful as TV commercial are. unicast Ads have audio and video content. They can last anywhere from 10 or 30 sec. Anyway they have a even greater potential as TV commercials have because the user can get to the information he is interested in by one click. They are getting really popular, and have a average click-through rate of 5%.

Takeover Ads
This large ad appears immediately after users visit the website. The continuity is maintained by keeping the same message in the form of banners, side bars, or buttons. This kind of ad does a good job for branding, as the brand is visible to viewers throughout the visit of the site.

Contextual Ads
This type of ad is commonly used for content-based websites. With the contextual advertising, the ad appears by being based on the content of the actual page. In the beginning a contextual advertising system scans the text of a webpage for keyword phrases, and then the system becomes specific, by having the content that the ads are based on.